Get Certified
Lake & Bear certifies locally owned service businesses in the San Bernardino mountains — so homeowners can hire a neighbor, not a call center. Certified businesses get the tools to turn directory traffic into booked jobs.
What Certified means
Every Certified Pro business meets all three criteria.
Locally owned & operated
The business is owned by a local — not a franchise call center or an out-of-area lead-gen site.
Mountain based
Located in — or directly serving — the San Bernardino mountain communities, from Crestline to Big Bear.
Independently verified
We confirm ownership, licensing, and insurance (where applicable) before certifying a business.
What you get
Click-to-call & quotes
Turn page views into booked jobs with call buttons and quote request forms on your listing.
Lead inbox & alerts
Every quote request lands in your owner portal and your inbox — with contact details and status tracking.
Certified Pro badge
An embeddable certification seal for your website that links back to your directory listing — great for SEO.
Listing analytics
See views, quote clicks, and leads for each of your listings from the owner portal.
Priority ranking
Certified businesses rank above basic listings in search results and category pages.
Trust signals
The Certified Pro pill on your card and detail page tells mountain homeowners you are a verified local.
Verified customer reviews
Customers leave reviews right on your listing — a trust signal that keeps compounding while you stay certified.
Pay-per-lead
Not ready to subscribe? Unlock individual customer leads with credits — pay only for the leads you actually want.
Plans
Every business starts free. Upgrade when you are ready for more customers.
Free
Get found and get the backlink.
- Full directory listing
- Backlink to your website
- Appears in search & map
- Owner portal + pay-per-lead unlocks
Certified Pro
Turn views into phone calls.
- Everything in Free
- Click-to-call & quote requests
- Certified Pro badge + embed code
- Lead inbox & email alerts
- Listing analytics
- Verified customer reviews
- Priority ranking in search
Featured
Be the first business they see.
3 of 165 spots claimed — once your town's slot is gone, it's gone.
- Everything in Certified Pro
- Featured placement on the homepage
- Top-of-category positioning
- Photo gallery on your card
- Exclusive: 1 spot per category, per town
How it works
- 1
Claim your listing
Find your business in the owner portal and request ownership — or add it free if it is not listed yet.
- 2
We verify your business
We review ownership and licensing details. Most certifications are completed within a couple of days.
- 3
Upgrade & embed your badge
Go Certified Pro to unlock calls, leads, and analytics — then paste your badge on your website.
Ready to get certified?
Join the directory locals trust. Claim your listing today and start receiving quote requests this week.
Get started in the owner portal